Reimagine Your Routine.
It's hard to break old routines, even when there's a better way.
Paul Wood | Eduardo Quadra | Lukas Pearson | R/GA
#WeAreAmerica, launched on the 4th of July to demonstrate true patriotism is not just love for your country, but love for everyone in it.
I created the layout of the visual elements and templates for the print and OOH, the social style guild as well as the social and partner content.
Rene Van Wonderen | Thomas Darlow | Paul Wood | Eduardo Quadra | Lucia Orlandi | R/GA
We launched LIFEWTR, a new water brand from Pepsico with the belief that art makes life #MoreInspired. Every three months, the art on the bottles will change to celebrate a new theme in art - and shine a light on emerging artist. For the first series, we showcased three artists who created vibrant art for public spaces.
We created the Look & Tone of their social, launched their channels, worked with the artists and created content and social activations.
Matt Mortimer | Derek Heinze | Lukas Pearson | R/GA
Leann Emmert travels the world looking for the perfect places to shoot films. And when your main characters are 250 ft. robots, that’s no easy feat.
With the new Surface Pro, she can edit her drone footage, retouch her photos and create presentations, almost everywhere she goes. To highlight this we created a national outdoor campaign and New York subway take over.
Nick Larson | McCann
I bought an old Super8 camera from Ebay and was instantly hooked. I've been filming and developing my movies by hand ever since.
We launched 'Flame & Flavor', a campaign that brought grilling back to it's no frills roots. A microsite was created to provide a home for all our content, and the Grill Mates community.
We then created a series of activations to tie in with key grilling moments throughout the season.
James Murphy | Ezequiel Soules | Martin Insua | R/GA
There are a few really great people in the world. Then there are the rest of them. These cards are for the rest of them. Hand-crafted to be given to people who irritate the fuck out of you, to let them know they irritate the fuck out of you.
McCormick only uses the best ingredients. To celebrate this we launched 'Pure Tastes Better', a campaign highlighting the transformative power of pure flavor.
James Murphy | Megan Trinidad | Katie Facada | Thibault Gerard | R/GA
Verizon created #WhyNotWednesday, a series of mini campaigns, as a way to bring a little awesomeness into their customers lives each week.
In September Verizon joined forces with Fooji, an online start up for a day, to give customers free burgers when they tweeted an emoji.
Zach McKinney | R/GA
The Facebook Community brand applies to a diverse group of programs and events which empower individuals to connect and build communities. We created a visual design system that featured different shapes and colors merged together to represent how different people can come together and create a community based on shared beliefs. The designs created for each program was used across various touch points including, websites, Facebook pages, event design, swag and other physical products.
In a time where Facebook is under a lot of public scrutiny we wanted our designs to feel warm, welcoming and inclusive, as well as enabling a consistent approach across all Community work.