To launch BBQ season, and our campaign, we created flammable in-store posters that can be torn down and used to light your first grill.
Grillers often struggle achieving the perfect meat temperature so we partnered with Spotify to create an album of Summer party songs to help them. Simply find the song that matches your meat, it's size, and your desired temperature then hit play. Each song will last just long enough to cook your cut.
At the end of Summer grillers will receive a charcoal bust created based on their Facebook profile congratulating them on a great season, and encouraging them to use it to light their first BBQ the following year.